1/3 to Tyrol

1/3 to Tyrol

Juice in bottles on the loading area, barrels of cider on the trailer: In the 1950s, heavily loaded Rauch trucks drove over the Arlberg mountain several times a week. At the time, Rauch generated a good 1/3 of its turnover in Tyrol and even had its own distribution warehouse in Innsbruck.

Also interesting

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Story 3: 1920

From pressing cider for a fee to an independent cider brand

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Story 6: 1933

Ernst and Eduard take over the cider mill

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Opener

From the mountain farm to the juice brand