United by tradition and innovation:
Formula 1 and RAUCH.

Few sports capture the essence of innovation and progress like motorsport. Formula 1 has thrilled fans for decades with its technical brilliance and electrifying races worldwide—all while staying ahead of its time. It seamlessly blends a rich history with groundbreaking innovation to set new standards.

This vision resonates deeply with us at RAUCH: tradition and innovation work hand in hand, complementing each other perfectly. While we are proud of our roots, we are equally committed to driving our vision forward with fresh ideas and sustainable solutions, always thinking on a global scale.

As a long-time partner of the multiple world champion team Oracle Red Bull Racing, we’re proud to be part of the pinnacle of motorsport. Every race is a spectacle, sparking emotions and bringing people together—from Europe to Asia, from America to Australia. Formula 1 is the ultimate platform for us to inspire emotions, share our values, and create Happy Days all over the world.