On the world stage of skiing:
Our partnership with the Alpine Skiing World Cup

Winter sports have always been a cornerstone of our history and are deeply connected to our values. Austria, alpine skiing, and RAUCH—they simply belong together. Since the 1990s, our partnership with the FIS Alpine Skiing World Cup has been a key part of our identity and communications—and it remains so today.

With our brand Happy Day, we proudly support some of the world’s most spectacular World Cup races, where the best athletes showcase what’s possible when passion meets uncompromising discipline. In these moments, we’re there to deliver a burst of freshness and happiness—packed in TetraPaks.

Our commitment to winter sports is perfectly rounded out by our brand ambassadors, the “RAUCH Racers” and “RAUCH Young Racers”, as well as our collaborative youth development program with the Vorarlberg Ski Association.