A Hit in Libya: Rauch Red Grape

Rauch needed new sales markets for the new can line that Rauch put into operation in 1977. Roman Rauch found them in Libya, amongst other countries. The big hit there was Rauch "Red Grape" - the red grape drink. Roman Rauch had helped to develop it in the laboratory: "Elderberry juice gave this juice a certain touch that the Libyans loved. And the doctors recommended it, too."

In Libya some retailers take care of the "advertising" themselves with brush and paint. Hand-painted Rauch and Bravo signs in Tripoli 2004.